If a customer knows your brand name, can they guess your web address?

Having a logical and easy to remember domain name is vital to a business. This is your online address. It is always preferable to have your brand name as your domain. If you are looking at purchasing an Australian domain, then it is most likely that you can buy your brand name. In Australia you must provide evidence that you either own a business with the same name as the domain you are trying to register, or your brand name is very similar. With the .com addresses, you don’t need to do this. You can register any .com address that is not already registered.

Should you register a .com or a .com.au?

It depends on your business and where you customers are based. If you are an Australian company and only wish to attract Australian customers, then the .com.au may the most appropriate. If you will also have international customers, then the .com address may be the most appropriate for you. There are tons of other options and once again, it all depends on where your business is located, where you customers are, and your budget. In a perfect world, you would buy every possible combination of domain names to protect them from purchase by a competitor.

Domain prices start from $45 for .com.au (2 years) and $20 for a .com address (1 year).

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